Journalism Final Exam

One story inside a newspaper is called a...

• source
• headline
• citation
• article

What voice is used for writing headlines?

• Active voice

• Passive voice

• Subjunctive voice

• Imperative voice

What is the difference between upstyle and downstyle headlines?

• Upstyle uses all lowercase letters; downstyle uses all uppercase.

• Upstyle capitalizes the first letter of each word; downstyle uses sentence case.

• Upstyle uses italics; downstyle uses bold.

• Upstyle is longer; downstyle is shorter.

A kicker is like a __________ because __________.

• Subtitle; it provides additional information

• Title; it summarizes the main point

• Caption; it describes an image

• Footnote; it gives extra details

What is a deck in the headline of a story?

• A subheadline that provides more detail

• A list of key points

• A summary of the article

• A conclusion statement

A headline is...

• In the news?

• A large piece of text that describes the content of the page

• A line across your forehead

Headlines are used to catch the eye of the reader.

• true

• false

What is a news lead? Choose all that apply.

• The most important sentence in the article.

• It is a promo that announces an upcoming event.

• The very first sentence in the article with the most pertinent information.

• It is the sentence that hooks and grabs your reader into the article.

Explain the difference between the inverted pyramid (format covered at the start of the year) and the hourglass article format.

Explain in your own words the transition-quote model format in journalistic writing.