Brain and Consumer Behavior Quiz

What part of the brain helps regulate your stress responses?

• Prefrontal Cortex

• Amygdala

• Cerebellum

• Hippocampus

Which part of the brain controls memory, impulses, and thoughts?

• Amygdala

• Prefrontal Cortex

• Medulla Oblongata

• Thalamus

What is the term for shopping done to lift one's mood when discontent?

• Impulse Buying

• Retail Therapy

• Buyer’s Remorse

• Consumerism

What is Impulse Buying?

• Planning purchases in advance

• Buying anything without planning

• Feeling regret after a purchase

• Saving money for future needs

What is Buyer’s Remorse?

• Satisfaction after a purchase

• Regret after making a purchase

• Excitement about a new product

• Planning a purchase carefully

What theory suggests that spending money and consuming goods is good for the economy?

• Marketing

• Consumerism

• Brand Recognition

• Opportunity Cost

What is the process of communicating the value of a product or service to customers?

• Consumerism

• Marketing

• Brand Recognition

• Retail Therapy

What is Brand Recognition?

• The ability to recall and recognize a brand

• The process of creating a new brand

• The act of buying a brand's products

• The feeling of regret after buying a brand

What is a Manufacturer’s Warranty?

• A promise to replace or repair a faulty product

• A discount on future purchases

• A guarantee of satisfaction

• A refund policy

What is an Extended Warranty?

• A promise to replace a product

• Extra coverage for repair or replacement

• A discount on future purchases

• A guarantee of satisfaction