Alberta Grade 9 SS Chapter 7 Vocabulary

who you are, what you believe in and what you value. your way of seeing the world

• consumerism

• budget

• marketing

• identity

influences the decisions people make about what to buy

• marketing

• advertising

• boycott

• budget

an advertising technique that uses celebrities or experts to speak for a product

• scientific appeal

• celebrity endorsement

• bandwagon effect

• emotional appeal

successful in material terms; flourishing financially

• Gross Domestic Product

• identity

• consumerism

• prosperity

"Everybody is buying our product, so why don't you?" is this advertising technique.

• emotional appeal

• celebrity endorsement

• scientific appeal

• bandwagon effect

a financial plan and outline on spending

• marketing

• budget

• advertising

• boycott

an economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making

• legislation about consumer health and safety

• economic decision making

• glittering generalities

• consumerism

measures the amount of wealth a country's economy generates

• Gross Domestic Product (GDP)

• economy

• economic system

• consumer spending

the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return

• advertising

• marketing

• identity

• prosperity

"You don't have to suffer any longer" is this advertising technique, plays on your feelings and emotions.

• environmentally friendly

• scientific appeal

• emotional appeal

• bandwagon effect