Front

What does S stand for in SWOT?

Back

strengths

Front

What does W in SWOT stand for?

Back

weaknesses

Front

What does O in SWOT stand for?

Back

opportunities

Front

What does T in SWOT stand for?

Back

threats

Front

Which elements are INTERNAL (inside the business)?

Back

strengths and weaknesses

Front

Which elements are EXTERNAL (outside of the business)?

Back

opportunities and threats

Front

Your staff is very well trained.

Back

strengths

Front

A new competitor (a business selling similar products) has opened nearby

Back

threat

Front

You can advertise your product so that a multitude of people can see it.

Back

opportunities

Front

Your staff had bad relations with the manager.

Back

weaknesses