Short DECA Marketing Quiz

How can researchers protect the integrity of the marketing information they collect?

• By interpreting it correctly

• By organizing it logically

• By publishing it openly

• By reviewing it frequently

Which of the following statements is an example of a measure of central tendency:

• Twelve members of the community swim team are 15 years old.

• The average U.S. male buys frozen pizza four times every 30 days.

• Morrow County gasoline taxes have increased 15% in 6 months.

• The distance between point A and point B is 55 kilometers.

Marketers use data to determine pricing strategies such as

• what products to offer.

• how much of the product to create.

• how much to spend on advertising.

• when to offer a discount on the product.

Which of the following is a benefit of whole life insurance:

• The policyholder earns interest at current rates.

• It combines death benefits with a savings plan.

Which of the following activities typically occurs during new employee orientation:

Effective budgets should always be

• secretive.

• evaluated.

• optimistic.

• inflexible.

A national fast-food chain test markets its new sandwich in a few cities to gather data about its sales potential. Which type of marketing research is this?

• Exploratory

• Descriptive

• Statistical

Which of the following is an example of prejudice:

• Arnie rarely hires women to work as engineers for his company.

• A juror believes a defendant is guilty before the trial begins.

• Students compare grades and realize their teacher is unfair.

• A taxi driver refuses to pick up passengers of a certain ethnicity.

Which of the following would be most appropriate for mass marketing:

• Diapers

• Toothpaste

• Winter coats

• Toy trucks

What is the most important economic resource?

• People

• Energy

• Minerals

• Equipment