Audience Categorisation Quiz

What is the main purpose of audience categorisation?

• To increase product prices

• To reach consumers with targeted marketing content

• To reduce the number of consumers

• To create new products

What does a personalized approach require from the organization?

• Delivering a generic message

• Clear message of support

• Ignoring audience feedback

• Random messaging

Which of the following is a demographic characteristic?

• Age

• Brand preference

• Shopping habits

• Travel frequency

Which age group is slightly different due to ethical constraints?

• 18 - 24

• 25 - 34

• 35 - 44

• 45 - 54

What is the age range for the fourth bracket mentioned?

• 18 - 24

• 25 - 34

• 35 - 44

• 45 - 54

What is the typical age range for the first bracket mentioned?

• 18 - 24

• 25 - 34

• 35 - 44

• 45 - 54

What is the main focus of the segmentation technique discussed?

• Age

• Gender

• Income

• Occupation

What is important to recognize about individuals and gender?

• Individuals always identify as male or female.

• Individuals might identify with different areas of the gender spectrum.

• Gender identification has no impact on communication.

• All individuals identify with the same gender.

What are the implications of understanding gender needs?

• It leads to ignoring individual preferences.

• It helps in providing educational requirements and support.

• It results in uniform product offerings.

• It has no practical implications.

What is the role of gender understanding in product provision?

• It leads to identical products for all.

• It ensures products meet unique gender requirements.

• It reduces product diversity.

• It has no role in product provision.