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Audience Categorisation Quiz

Authored by Anilla Khan

Computers

9th Grade

Audience Categorisation Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of audience categorisation?

To increase product prices

To reach consumers with targeted marketing content

To reduce the number of consumers

To create new products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a personalized approach require from the organization?

Delivering a generic message

Clear message of support

Ignoring audience feedback

Random messaging

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a demographic characteristic?

Age

Brand preference

Shopping habits

Travel frequency

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which age group is slightly different due to ethical constraints?

18 - 24

25 - 34

35 - 44

45 - 54

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the age range for the fourth bracket mentioned?

18 - 24

25 - 34

35 - 44

45 - 54

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the typical age range for the first bracket mentioned?

18 - 24

25 - 34

35 - 44

45 - 54

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the segmentation technique discussed?

Age

Gender

Income

Occupation

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