Basics of Marketing

Front

The _______________ is defined as "All people who share similar needs and wants and who have the ability to purchase a given product."

Back

market

Front

The process of planning, pricing, promoting, distributing and selling ideas, goods, and services defines ________________.

Back

Marketing

Front

What term defines the idea that a business should satisfy their customers' needs and wants while making a profit?

Back

marketing concept

Front

What term is defined by the four marketing strategies used to influence current and potential customers, also known as the 4 P's of Marketing?

Back

The marketing mix

Front

What term is defined as Tangible and Intangible items that have monetary value?

Back

Product

Front

What term is defined as an essential item to one's survival?

Back

Need

Front

What term is defined as tangible items that have monetary value?

Back

Goods

Front

Your mother bought a house for you and your family to live in. She bought it because the house is a _____________.

Back

Need

Front

What term is used to describe customers who purchase goods and services for personal use?

Back

Consumer Market

Front

What term is used to describe customers who purchase goods for business use or for resale; also known as Business-to-business (B2B)?

Back

Industrial Market