PERIODICAL TEST in JOURNALISM 9

It typically foster the curiosity of the person who reads for the content of the news article.

• Lead

• Bar Line

• Headline

• Introduction

It provides emphasis to a headline.

• Verb

• Subject

• Headline

• Box headline

A one-line headline that goes through the given space

• Jump Headline

• Boxed Headline

• Crossline Headline

• Inverted Pyramid Headline

A key aspect in headline writing.

• Sum up

• Subject

• Headline

• Catchy words

When writing a headline, the writer wants to __________________________ the news story or article.

• Sell

• accept

• critique

• promote

Headlines should summarize the lead of the story. What does the "summarize" word mean?

• sum up

• jump up

• narrate the story

• internalize the story

Headline that is regularly characterized by a single key word followed by an ellipsis.

• Boxed Headline

• Crossline Headline

• Jump Headline

• inverted pyramid headline

To make sure a headline fits in its allotted space, you can use a form of measurement called a _________________

• lead count

• unit count

• headline counting

• letters counting

Refer to the printer's direction, TNR stands for …

• font type

• letter type

• people who write

• kinds of letters to use

In printer's direction, (42 u.c ) stands for …

• refers to font style

• refers to headline style

• refers to headline structure

• total number of unit counts used in the headline