unit 8

1. .........is any effort to gather information about what customers want or need.

• Market share

• Market value

• Market research

• Market price

2. The length of time people continue to buy a product is called a “product ..............”.

• lifecycle

• launch

• range

• line

3. When informing about products and persuading customers to buy, you are trying to ............. the products.

• promote

• improve

• buy

• discontinue

4. The percentage of sales a company or a product has in a region is its market .........

• place

• share

• research

• segment

5. Sales .............. show how much a company has sold over a certain period of time.

• forecasts

• figures

• numbers

• targets

6. .............. is how much a company thinks it will sell in a period.

• Sales check

• Sales target

• Sales figure

• Sales forecast

7. The amount of money available for advertising of a business in a period is ..............

• advertising allowance

• advertising target

• advertising budget

• advertising payment

8. A business which gives companies advice on advertising and making ads is called ..............

• advertising place

• advertised company

• advertised department

• advertising agency

9...............is the ranking of a company or brand against its competitors in terms of its sales.

• Market economy

• Market place

• Market order

• Market position

10. A term used to talk about where and how people buy things is ..............

• consumer behavior

• consumer profile

• comsumer goods

• consumer stock