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Market Segmentation Quiz

Authored by Nguyen Ngoc

English

University

Used 1+ times

Market Segmentation Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does market segmentation focus on?

Random grouping of customers

Grouping buyers with similar needs and behaviors

Dividing customers based on hobbies

Grouping all buyers into a single category

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a demographic factor?

Age group

Religion

Income

Lifestyle

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of a demographic characteristic?

Education level

Attitudes towards brands

Age bracket

Values and opinions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these describes psychographics?

Life cycle

Gender

Attitudes and opinions

Income level

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the "male/female split" refer to?

Psychographics

Demographics

Product segmentation

None of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factor is used to measure how affluent a person is?

Religion

Education

Income

Age

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Education level is an example of:

Demographics

Psychographics

Geographic segmentation

None of the above

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