Market Segmentation Quiz

What does market segmentation focus on?

• Random grouping of customers

• Grouping buyers with similar needs and behaviors

• Dividing customers based on hobbies

• Grouping all buyers into a single category

Which of the following is NOT a demographic factor?

• Age group

• Religion

• Income

• Lifestyle

What is an example of a demographic characteristic?

• Education level

• Attitudes towards brands

• Age bracket

• Values and opinions

Which of these describes psychographics?

• Life cycle

• Gender

• Attitudes and opinions

• Income level

What does the "male/female split" refer to?

• Psychographics

• Demographics

• Product segmentation

• None of the above

What factor is used to measure how affluent a person is?

• Religion

• Education

• Income

• Age

Education level is an example of:

• Demographics

• Psychographics

• Geographic segmentation

• None of the above

Which of the following is a demographic segmentation variable?

• Lifestyle

• Income

• Opinions

• Values

Lifestyle is defined as:

• A person’s highest education qualification

• A way of life reflecting values and attitudes

• A measure of affluence

• A person’s income level

Attitudes and opinions fall under:

• Demographics

• Psychographics

• Geographic segmentation

• None of the above