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Understanding Marketing Concepts Quiz

Authored by Iain McAlister

Other

University

DOK Level 1: Recall covered

Used 6+ times

Understanding Marketing Concepts Quiz
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116 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a basic force that motivates a person to do something?

Wants

Needs

Demands

Desires

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should a manager do before deciding to produce and sell a bike?

Advertise the bike

Analyze the needs

Set a price

Create a vision statement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the book definition of marketing?

Selling goods directly to consumers

Directing the flow of need-satisfying goods and services

Building relationships with customers

Managing macroeconomic factors

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a characteristic of marketing?

Builds relationships

Involves exchanges

Always persuades customers

Begins with needs and wants

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the emphasis of macro-marketing?

A single company’s profits

Matching supply and demand

Branding and advertising

Building customer loyalty

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the emphasis of micro-marketing?

The entire economy

Individual companies and customers

Geographic separation

Social class dynamics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT one of the universal functions of marketing?

Transporting

Risk-taking

Standardization

Manufacturing

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