STRAMA - FINALS

The ______ _________focuses on the future; it is a source of inspiration and motivation.

The ______ _________ concentrates on the present; it defines the customers, critical processes and it informs you about the desired level of performance.

talks about HOW you will get to where you want to be.

• MISSION STATEMENT

• VISION STATEMENT

outlines where you want to be.

• MISSION STATEMENT

• VISION STATEMENT

answers the question, “What do we do? What makes us different?”

• MISSION STATEMENT

• VISION STATEMENT

answers the question, “Where do we aim to be?”

• MISSION STATEMENT

• VISION STATEMENT

What is the purpose of a vision statement?

• A. To identify key employees.

• B. To convey what you want to accomplish

• C. To talk about why you started the business

• D. To develop pricing strategy

How does a mission statement differ from a vision statement?

• A. A mission statement talks about where you see yourself in five years.

• B. A mission statement explains how and why you started a business.

• C. None of the answers are correct; the terms mission and vision statements can be used interchangeably.

How does a business aim relate to a vision statement?

• A. Aims are incorporated in the mission statement.

• B. Aims are measurable steps toward a vision.

• C. Aims are the past achievements of your business.

It is an aspiring description of what you would like to achieve in the long-term future.

• A. Vision statement

• B. Mission statement

• C. Business aims