5.7 Innovation, Design and Marketing Specifications

What is a target market?

• A random group of potential consumers

• A specific, well-defined group of consumers for a product

• Any individual who might purchase the product

• A group chosen for product testing only

What is market segmentation?

• Dividing markets into smaller divisions with similar characteristics

• Combining multiple markets into a single segment

• Targeting all possible consumers at once

• Ignoring specific consumer demographics

What does a target audience represent?

• A random subset of consumers

• A group chosen randomly from all demographics

• A large, undefined consumer group

• A refined subset of the target market based on specific characteristics

What is a key factor in defining a target audience?

• Geographical location

• Manufacturer preferences

• Random sampling

• Ignoring cultural differences

What is the purpose of a marketing specification?

• To create vague product requirements

• To restrict creativity during design

• To ensure designers focus on relevant product characteristics

• To prioritize cost-cutting over functionality

What is the role of a literature search in research?

• To create new consumer demands

• To evaluate existing knowledge and inform future research directions

• To conduct random experiments

• To avoid referencing academic sources

What is a Likert Scale used for?

• Assessing attitudes or feelings about a product

• Measuring product durability

• Evaluating manufacturing costs

• Testing physical product features

What drives the creation of user needs?

• Lack of market research

• Internal and external factors such as dissatisfaction or changes in circumstances

• Marketing campaigns only

• Consumer apathy

What is the first stage of the consumer purchase cycle?

• Deciding on a brand

• Comparing prices

• Identifying a need or want

• Making the purchase

What does 'technology push' mean?

• Products driven by consumer demand

• Innovations driven by new technology rather than market needs

• Avoiding new technologies

• Reducing production costs