Market Segmentation

Front

The process of dividing a market of potential customers into groups based on different characteristics is called

Back

Market Segmentation

Front

The term "Demographics" refers to

Back

Grouping potential customers using statistical data such as age, race and gender

Front

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age, Household Income, Race, Political preference

Back

Political preference

Front

Which of these answer includes ONLY examples of demographics? Options: Marital status, religion, ethnicity; Household income, gender, race; Age, geographical location, gender; Race, age, hobbies

Back

Household income, gender, race

Front

Segmenting a market based on customers' attitudes, opinions, and interests is called

Back

Psychographics

Front

Which of these answer includes ONLY examples of psychographics? Interests, opinions, attitudes; Household income, beliefs, race; Age, geographical location, gender; Ethnicity, age, hobbies

Back

Interests, opinions, attitudes

Front

When a business divides its market on the basis of where its customers live is called

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geographic segmentation

Front

Segmenting a market based on customers' buying habits is an example of

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behavioral segmentation

Front

Targeting a group of potential consumers using psychographic characteristics might include using data about: music preferences, race, age, gender.

Back

music preferences

Front

A business' target market includes

Back

The specific people that the company is aiming to reach with its marketing and sales efforts