Business Communication-Chapters 8-9

Which of the following describes a message written to confirm a verbal agreement made with a customer, client, or colleague?

• persuasive message
• transmittal message
• confirmation message
• sales message

The ____ is a message written to confirm that a message was received and action was taken.

• marketing response
• transmittal response
• courtesy response
• testimonial

_____ are expected by the receiver.

• Routine requests
• Special requests
• Requests
• Frequently asked questions

A ______ is when a famous person or public figure recommends or promotes a product.

• bandwagon
• testimonial
• transfer
• repetition

Which type of message is used to persuade the reader to spend money?

• instructions
• transmittal message
• confirmation message
• sales message

A _____ is a message to convince the reader to take a certain course of action.

• transmittal message
• persuasive message
• sales message
• confirmation message

What are the steps to organizing a negative message?

• Begin with an explanation, state the negative information, close courteously
• State your reason for writing, provide the information, close courteously
• State the negative information, provide an explanation, close courteously
• Provide the information, state your reason for writing, close courteously

What are the steps to organizing a positive or neutral message?

• state your reason for writing, provide the information, close courteously
• provide the information, state your reason for writing, close courteously
• begin with an explanation, state the negative information, close courteously
• state the negative information, provide an explanation, close courteously

Which of the following propaganda techniques claims the use of a product leads to a desired result?

• testimonial
• repetition
• transfer
• cause and effect

What is a routine communication accompanying documents or other materials attached to e-mails or sent by a delivery service?

• sales message
• persuasive message
• confirmation message
• transmittal message