Mastering Headlines and Engaging Copy

What is the primary purpose of a headline in an article?

• To provide detailed information

• To grab the reader's attention

• To summarize the entire article

• To list all the subtopics

Which of the following is a characteristic of a catchy headline?

• It is very long and detailed

• It uses complex vocabulary

• It is concise and intriguing

• It includes every detail of the article

Why are sub headlines important in an article?

• They replace the main headline

• They provide additional context and details

• They are used to confuse the reader

• They are not important at all

Which of the following is NOT an element of effective headlines?

• Clarity

• Ambiguity

• Relevance

• Brevity

What is one way to make a headline more engaging?

• Use passive voice

• Use numbers or lists

• Use technical jargon

• Make it very vague

What role does engaging copy play in an article?

• It distracts the reader

• It keeps the reader interested

• It makes the article longer

• It is not necessary

Which of the following is a technique for analyzing news headlines?

• Ignoring the context

• Identifying the main idea

• Focusing only on the adjectives

• Reading only the first word

What is a common mistake when crafting attention-grabbing titles?

• Making them too short

• Making them misleading

• Using action verbs

• Including keywords

Which of the following best describes the relationship between headlines and sub headlines?

• Sub headlines contradict the headlines

• Sub headlines support and expand on the headlines

• Sub headlines are more important than headlines

• Sub headlines are unrelated to headlines

What is an effective way to start an engaging copy?

• With a question

• With a long introduction

• With a list of facts

• With a complex theory