Chapter 17: Methods of Persuasion

Define Ethos?

• A fallacy that forces listeners to choose between two alternatives when more than two alternatives exist.

• The name used by Aristotle for what modern students of communication refer to as credibility.

Define fallacy?

• An error in reasoning.

• The name used by Aristotle for what modern students of communication refer to as emotional appeal.

Define evidence?

• The process of drawing a conclusion on the basis of evidence.

• Supporting materials used to prove or disprove something.

Define Bandwagon?

• A fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented.

• A fallacy which assumes that because something is popular, it is therefore good, correct, or desirable.

Define Terminal Credibility?

Define Derived Credibility?

Define Logos?

Define Pathos?

• The name used by Aristotle for what modern students of communication refer to as emotional appeal.

• A fallacy that attacks the person rather than dealing with the real issue in dispute.

Define Credibility?

Define Reasoning?