Ethos Pathos Logos

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What is Ethos?

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Ethos is a method of persuasion that relies on the credibility or character of the speaker or writer. It establishes trust and authority.

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What is Pathos?

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Pathos is a method of persuasion that appeals to the audience's emotions and feelings, aiming to evoke an emotional response.

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What is Logos?

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Logos is a method of persuasion that uses logic, reasoning, and factual evidence to support an argument.

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Example of Ethos:

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A famous athlete endorsing a product, like Tiger Woods endorsing Nike, uses ethos to build credibility.

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Example of Pathos:

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A charity advertisement showing images of suffering animals to evoke sympathy and encourage donations.

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Example of Logos:

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A statistic stating that 'A 32oz bottle of Tide can wash 32 loads of laundry' uses logos to present factual information.

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How does Ethos influence persuasion?

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Ethos influences persuasion by establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Pathos influence persuasion?

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Pathos influences persuasion by connecting with the audience's emotions, making them more likely to feel compelled to act.

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How does Logos influence persuasion?

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Logos influences persuasion by providing logical arguments and evidence, making the message more convincing.

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Identify the method of persuasion: 'Wear Air Jordans at your next game, and see how high you fly!'

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Ethos, as it relies on Michael Jordan's credibility.