Feasibility and Prospectus Quiz

What does SWOT analysis evaluate in a business?

• Sales and Revenue

• Strengths, Weaknesses, Opportunities, and Threats

• Employee Performance

• Customer Satisfaction

What is the first step before proceeding with a business strategy according to the document?

• Conducting a SWOT analysis

• Launching the product

• Increasing production

• Hiring new employees

What is the significance of test marketing in product development?

• It finalizes the product's design

• It tests the product's potential success with a limited audience

• It increases the product's price

• It reduces the marketing budget

What are pitfalls in a business context?

• Opportunities for growth

• Common errors or missteps leading to failure

• Strategies for success

• Market trends

What does an executive summary help readers do?

• Understand the detailed financials

• Quickly understand the essence of the proposal

• Ignore the main points

• Focus on irrelevant details

What is a potential outcome of having a competitive advantage?

• Decreased customer satisfaction

• Increased market share

• Higher employee turnover

• Reduced brand recognition

What is the role of the market function department?

• To manage employee benefits

• To be on top of promotion and distribution work

• To handle legal issues

• To oversee production quality

Which of the following is a key benefit of a marketing strategy?

• Randomized decision-making

• Achieving specific marketing objectives

• Reducing product quality

• Increasing employee turnover

What is one of the basic benefits of investments mentioned in the diagram?

• Increased employee satisfaction

• Dispute settlement

• Higher taxes

• Reduced marketing costs

What is the role of technology in business according to the document?

• It has no role

• It negatively impacts business

• It affects business presentations

• It reduces employee productivity