CSR in Marketing _Quiz_Session4

Does the sustainability marketing mix replace the traditional Four Ps with Four Cs?

• Yes

• No

Is the sustainability marketing mix only focused on ecological benefits?

• Yes

• No

Are "desirable products" both satisfying and beneficial in the long run?

• Yes

• No

Do "deficient products" provide long-term consumer benefits?

• Yes

• No

Can "salutary products" provide immediate satisfaction?

• Yes

• No

Do sustainable products only focus on environmental impact?

• Yes

• No

Is the life cycle approach from cradle to cradle more sustainable than cradle to grave?

• Yes

• No

Are sustainable products inherently less competitive than conventional products?

• Yes

• No

Is sustainable product positioning based solely on price?

• Yes

• No

Should the socio-ecological value of sustainable products always be communicated to customers?

• Yes

• No