Marketing Mix

The combination of elements a business uses to promote and sell its products or services, often referred to as the 4Ps: Product, Price, Place, and Promotion. In a modern context, additional Ps like People, Process, and Physical evidence may also be considered.

• Marketing Mix

• Marketing Research

• Market a Product

• ADVERTISING

Referring to products, services, or brands that are designed for and marketed to a high-income, premium segment of consumers, emphasizing superior quality, exclusivity, or luxury.

• market segment

• Upmarket

• rebranding

• product launch

the amount of money left after taxes and mandatory deductions.

• Disposable income
• Net income
• income

• Gross income

A market condition where the supply of a product or service meets or exceeds demand, leaving little room for new competitors or growth without differentiation or innovation.

• Market decline
• Market equilibrium
• Market growth
• Market saturation

The study of how individuals, groups, or organizations select, purchase, use, and dispose of products or services, including the underlying motivations, attitudes, and decision-making processes.

• consumer goods

• consumer profile

• consumer behaviour

Products that are purchased by individuals for personal use or consumption, rather than for resale or production. Examples include food, clothing, electronics, and household items.

• consumer behaivour

• consumer good

• consumer profile

The allocated financial resources a company sets aside for advertising activities over a specific period, used to plan and execute campaigns across various media platforms.

• advertising campaign

• advertising agency

• advertising budget

The unique perception of a brand, product, or service in the minds of consumers compared to competitors, often defined by pricing, quality, target audience, and unique selling propositions (USPs).

• Market Position

• Market Share

• Market Segment

The process of gathering, analyzing, and interpreting information about a market, including information about the target market, consumers, competitors, and the industry as a whole.

• Market Analysis

• Market Research

• Market Segmentation

A strategy used by companies to differentiate their products or services from competitors, often through unique features, branding, or pricing.

• Product Differentiation

• Market Penetration

• Cost Leadership