Promotion

Promotion

Assessment

Flashcard

Other

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

Student preview

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17 questions

Show all answers

1.

FLASHCARD QUESTION

Front

The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________.

Back

Sales promotion

2.

FLASHCARD QUESTION

Front

Macy's hired four new salespeople to assist during the Christmas season. Which aspect of the promotional mix does this describe?

Back

Personal Selling

3.

FLASHCARD QUESTION

Front

Magazines, newspapers, TV commercials, etc.

Back

Advertising

4.

FLASHCARD QUESTION

Front

Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers. Which aspect of the promotional mix is this?

Back

Public Relations

5.

FLASHCARD QUESTION

Front

The local newspaper printed a review of the NGHS dance show.

Back

Public Relations

6.

FLASHCARD QUESTION

Front

What is the term for receiving a travel size shampoo when purchasing a large size from Target?

Back

Sales Promotion

7.

FLASHCARD QUESTION

Front

Dress Up purchased a $50 advertisement for the upcoming fashion show program. What type of marketing activity is this?

Back

Advertising

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