Entrepepe 1

What does the Macro Environment refer to?

• Customer preferences

• Internal company policies

• Broad external forces

• Immediate environment factors

Which of the following is NOT a part of the Micro Environment?

• Suppliers

• Competitors

• Customers

• Economic factors

What is the purpose of Macro Segment Identification?

• To analyze competitors

• To define target market segments

• To assess internal resources

• To evaluate employee performance

Which factor is considered a Cultural Factor in consumer buying behavior?

• Economic status

• Family roles

• Age

• Beliefs

What do Social Factors influence in consumer decisions?

• Perception

• Peer influence

• Attitudes

• Motivation

Which of the following is a Personal Factor affecting consumer behavior?

• Values

• Lifestyle

• Beliefs

• Family

What is included in Psychological Factors?

• Family roles

• Cultural beliefs

• Motivation and perception

• Economic status

Which of the following is an example of a Macro Environment factor?

• Technological factors

• Suppliers

• Customers

• Competitors

What does the term 'Environmental Factors' refer to?

• Internal company policies

• External factors influencing consumer decisions

• Employee behavior

• Market share analysis

Which of the following is NOT a Psychological Factor?

• Age

• Perception

• Motivation

• Beliefs