Entrepepe 3

What type of buying behavior occurs with high-involvement, expensive purchases?

• Brand Sensitive Buying Behavior

• Price Sensitive Buying Behavior

• Complex Buying Behavior

• Simple Buying Behavior

Which buying behavior is characterized by low-cost, low-involvement purchases?

• Brand Sensitive Buying Behavior

• Simple Buying Behavior

• Price Sensitive Buying Behavior

• Complex Buying Behavior

What type of buying behavior is driven by brand loyalty?

• Complex Buying Behavior

• Simple Buying Behavior

• Price Sensitive Buying Behavior

• Brand Sensitive Buying Behavior

Which buying behavior perceives high price as a sign of quality?

• Simple Buying Behavior

• Brand Sensitive Buying Behavior

• Complex Buying Behavior

• Price Sensitive Buying Behavior

What is the definition of the marketing mix?

• A strategy for pricing products

• A method for promoting products

• A way to analyze customer behavior

• The combination of seven elements for marketing strategy

Which of the following is NOT one of the 7 P's of the marketing mix?

• People

• Promotion Strategy

• Place

• Price

What does 'Place' refer to in the marketing mix?

• Where the product is available

• The cost of the product

• The presentation of the product

• The activities to inform customers

In the marketing mix, what does 'Price' determine?

• The quality of the product

• The presentation of the product

• The cost determined by market dynamics

• The perception of the product

What does 'Product' refer to in the marketing mix?

• The goods or services offered

• The employees or representatives

• The activities to persuade customers

• The way the product is perceived

Which element of the marketing mix involves activities to inform and persuade customers?

• Promotion

• Positioning

• Place

• Price