Entrepepe 4

What is the definition of branding?

• A way to reduce costs

• A technique for market research

• A strategy for creating a unique identity for a company or product

• A method for increasing sales

What is a brand name?

• A type of advertisement

• Identifying name for a product or service

• A logo design

• A marketing strategy

What does an umbrella brand refer to?

• A brand with no identity

• Shared branding across products

• A brand that is only online

• A brand that only sells one product

What is a house brand?

• A brand that is well-known globally

• Each product has its own brand

• A brand that uses celebrity endorsements

• A brand that is only sold in one store

What is line extension?

• Creating a new brand for a product

• Modified versions of an existing product

• A brand that is discontinued

• A brand that only sells online

What does product extension mean?

• A brand that has multiple logos

• A brand that focuses on sustainability

• A brand that is only sold in one country

• A new category under the same brand

What is a business plan?

• A document for marketing strategies

• A comprehensive written roadmap for a new or expanding business

• A financial report

• A list of products

Which section of a business plan includes the name and address?

• Executive Summary

• Introduction

• Marketing Plan

• Financial Plan

What is included in the executive summary?

• Detailed financial projections

• Summary of mission, vision, and goals

• Product descriptions

• Market analysis

What does environmental analysis assess?

• Only local market conditions

• Only financial factors

• Global, societal, and industry factors

• Only customer preferences