ISEM Fall Final Vobulary Quiz

Match the following goals with their descriptions.

• Goal: Create a universal appeal without targeting

• To limit product availability

• Goal: Restrict where products can be purchased

• To appeal to everyone equally

• Goal: Increase costs without strategic planning

• To focus marketing efforts on the most likely customers

• Goal: Identify and concentrate on potential buyers

• To maximize expenses

Demographics typically include which of the following characteristics? Choose the best answer for each question.

• Age, gender, and income

• Lifestyle, interests, and hobbies

• Geographic location

• Personality traits

Psychographics focus on which type of data? Choose the best answer for each question.

• Age and ethnicity

• Spending habits and location

• Lifestyle, values, and interests

• Job titles

Geographics study which type of consumer data? (a)  

• Buying behaviors
• Cultural values
• Physical location
• Communication style

Which of the following best defines a brand? Choose the best answer for each question.

• The logo used by a company

• The identity and perception of a product or company

• A tagline or slogan

• The legal trademark of a company

A brand name should be: (a)  

• Difficult to pronounce
• Legally and ethically permissible
• Abstract and unrelated to the produ
• Randomly selected

What is a brand mark? Choose the best answer for each question.

• A written description of the product

• The visual symbol associated with the brand

Which of the following best describes a logo?

• A legal document

• A graphic representation of a brand

• A detailed explanation of a company's mission

• A statistical chart

A product line extension involves:

• Eliminating old products from the market

• Adding new products under an existing brand

• Merging with a competitor

• Rebranding a competitor's product

Promotion refers to (a)  

• The act of hiring new employees
• Efforts to communicate and persuade
• The process of distributing product
• Reducing prices to increase sales