Front

What is the main purpose of marketing in a for-profit company?

Back

To attract new customers and increase sales

Front

Which industry focuses on the marketing and promotion of sports teams, events, and individuals?

Back

Sports Marketing

Front

What is the role of a Marketing Research Analyst in the marketing-information management function?

Back

Studying and analyzing customers and target markets

Front

What do sales careers involve in terms of customer communication?

Back

Creating appealing offers and making compelling presentations.

Front

What is the main focus of customer service careers?

Back

Giving individualized attention to customers

Front

What is the responsibility of product/service management professionals?

Back

Researching, planning, and designing products

Front

What do pricing careers require someone to do?

Back

Setting the price for the product to achieve sales and margin goals

Front

What is the main focus of channel management jobs?

Back

Identifying, evaluating, and negotiating distribution channels

Front

What do promotion careers involve in terms of marketing?

Back

Helping businesses 'get the word out'.

Front

What is the role of Public Relations ('PR') professionals in the promotional mix?

Back

Controlling how companies or celebrities are seen in the news or on social media