Market Research
Flashcard
•
Business
•
9th - 12th Grade
•
Medium
Wayground Content
Used 1+ times
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21 questions
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1.
FLASHCARD QUESTION
Front
Why do businesses use market research?
Back
To identify customer needs
2.
FLASHCARD QUESTION
Front
What is information collected about opinions and views called?
Back
Qualitative data
3.
FLASHCARD QUESTION
Front
Which of the following is an example of primary research? Internet research, A focus group, Company reports
Back
A focus group
4.
FLASHCARD QUESTION
Front
What is an example of primary research? Options: Magazine, Observation, Newspaper, Government statistics
Back
Observation
5.
FLASHCARD QUESTION
Front
Downloading and viewing instructional videos on how to use a product
Back
Secondary Research
6.
FLASHCARD QUESTION
Front
This is information that is useful and has already been collected for another purpose.
Back
Secondary Data
7.
FLASHCARD QUESTION
Front
This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.
Back
Primary Data
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