Market Research

Front

Why do businesses use market research?

Back

To identify customer needs

Front

What is information collected about opinions and views called?

Back

Qualitative data

Front

Which of the following is an example of primary research? Internet research, A focus group, Company reports

Back

A focus group

Front

What is an example of primary research? Options: Magazine, Observation, Newspaper, Government statistics

Back

Observation

Front

Downloading and viewing instructional videos on how to use a product

Back

Secondary Research

Front

This is information that is useful and has already been collected for another purpose.

Back

Secondary Data

Front

This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.

Back

Primary Data

Front

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

Back

Focus Group

Front

Seeks open-ended responses. Answers questions about “why” and “how”

Back

Qualitative Research

Front

A common disadvantage of primary research for a startup is that:

Back

It is time-consuming to obtain