The Guardian/Observer Ownership and Ethos Quiz

What are three different ways of charging for online content?

• cover price

  print advertising

  print subscription

• Streaming

  paywalls

  premium subscription services

• Free access

  public funding

  Licensing

Are online-only newspapers, like Buzzfeed, required to sign up to regulators like IPSO and IMPRESS?

• Yes

• No

• Sometimes

• Only for premium content

How has the revenue from print advertising changed over the last decade?

• It has increased

• It has declined

• It has remained the same

• It has fluctuated

How has the revenue from digital advertising changed over the last decade?

• It has decreased

• It has increased

• It has remained the same

• It has fluctuated

How has the economic context of newspaper production changed since the 1960s?

• Increased reliance on digital advertising

• Decreased use of color in print

• More focus on local news

• Less emphasis on celebrity news

According to Blumler and Katz, which of the following is a use and gratification of media?

• The power elite

• Information

• Surprise

• Bad news

Which of the following is one of Harcup and O’Neil’s News Values?

• Personal identity

• Integration and social interaction

• Celebrity

• Lord Justice Leveson

Who ran the inquiry into press conduct after the phone hacking scandal?

• Harcup and O’Neil

• Blumler and Katz

• Lord Justice Leveson

• The power elite

What does the word "ethos" mean?

• The characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations.

• A type of economic system.

• The laws and rules that govern a media company.

• The type of owner for a media institution and how they generate revenue.

In terms of a company, what does "ethos" refer to?

• Its financial status.

• Its values, beliefs, and what it thinks is important.

• Its marketing strategy.

• Its technological advancements.