Public Relations Quiz

To ______ is to change regularly

• fluctuate

• hit

• increase

• decrease

• grow

Avatar….

• a digital representation of oneself; often a profile picture.

• typically used in broadcast, digital and print media as well as public relations.

• the exchange of products and/or services without the use of money.

• measures of progress toward a goal.

• a data set that cannot be treated, measured or analyzed.

A_______question is a question containing language that is likely to provoke an emotional reaction

• loaded

• open

• closed

• tag

• special

If something is_______,it is official and regulated

• formal

• informal

• hostile

• in-print

• integrated

A_____ is a claim that someone can prove

• fact

• expectation

• Lie

• Deception

• Dissemination

Sector…

• an area of focus in a PR campaign; an industry.

• content, usually online, that is shared by others.

• relevant keywords to generate the best possible ranking in an online search.

• interpreting information from a specific point of view.

• views on a particular project or issue.

Public Facing ….

• The presence or "face" that an organization puts in front of the public.

• the space where public opinion is formed.

• board candidates at an upcoming annual meeting.

• PR agency and distributed to radio stations on behalf of a client.

• listeners or viewers that are exposed to content placement.

Public sphere …

• An area in social life where individuals can come together to freely identify and discuss issues; the space where public opinion is formed.

• the business of editing, producing and marketing printed text, software, music.

• often prepared for a spokesperson to help with questions from media.

• a contest between an activist investor and a company's board and management.

• marketing that focuses on 21 responding to real-world events immediately.

Reach …

• the estimated number of readers, listeners or viewers that are exposed to content placement.

• PR agency and distributed to radio stations on behalf of a client.

• news radio programs to promote an event or to inform and educate the audience.

• beneficial relationships between organizations and their publics.

• a contest between an activist investor and a company's board and management.

Background…

• the history of a company or product and their environment.

• a general term used to describe the employees dedicated to helping run the company itself.

• a digital representation of oneself.

• images and information are perceived to be a part of the world that actually exists.

• applications used on smartphones, tablets and other mobile devices.