CSR in Maketing_Quiz_Session6

Is labeling considered an essential tool in providing consumers with product information?

• Yes

• No

Do sustainability labels help communicate information about a product’s sustainability attributes?

• Yes

• No

Are labels such as Fairtrade and FSC examples of sustainability certifications?

• Yes

• No

Is the promotion mix composed of advertising, public relations, sales promotion, direct marketing, and personal selling?

• Yes

• No

Does the Elaboration Likelihood Model (ELM) describe central and peripheral routes to persuasion?

• Yes

• No

Are central route messages processed superficially, focusing on emotions and catchy slogans?

• Yes

• No

Does peripheral route persuasion rely on superficial cues like the attractiveness of models or emotional appeals?

• Yes

• No

Do sustainability product communications aim to generate awareness and build relationships with customers?

• Yes

• No

Is targeting vulnerable audiences considered an ethical practice in marketing communications?

• Yes

• No

Are misleading claims in advertisements considered unethical?

• Yes

• No