FINAL: Section 12: Marketing Post COVID

Front

The description of potential customers in a target market is commonly called a:

Back

customer profile

Front

True or false. It is best to write a marketing plan before collecting marketing research data.

Back

False

Front

Skyler is gathering information about other producers in her industry for inclusion in the ______________ section of her marketing plan.

Back

competition

Front

Robertino is deciding how to get his product to his customers. His options include a fixed location, a mobile location, working out of his home, and the Internet. Robertino is making the---_______________ decision.

Back

place

Front

The section of the marketing plan which describes the entrepreneur’s approach to creating customer awareness of the product or service is the:

Back

promotion section

Front

Which source of data would be the least helpful for secondary data use? Options: libraries of higher education, the Small Business Administration, blogs, the internet

Back

blogs

Front

Diana, owner of Phoenix Salsas, is curious to know whether the new packaging for her line of salsas is being noticed by supermarket consumers. To collect information, she passively watches shopper reactions as they pass by the Phoenix Salsas display. Diana is collecting ____ data through ____ methods.

Back

primary/observational

Front

In order to be appropriately considered a market, a group of customer or potential customers must have:

Back

purchasing power.

Front

True or false. Conducting secondary research is the process of obtaining existing information to validate assumptions, and should be completed before primary research.

Back

True

Front

True or false. Liking the posts of industry leaders and subject-matter experts on LinkedIn is one strategy for a business to create engagement and improve profile visibility.

Back

True