Topic 5 - Marketing in Events

Topic 5 - Marketing in Events

University

10 Qs

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Topic 5 - Marketing in Events

Topic 5 - Marketing in Events

Assessment

Quiz

others

University

Practice Problem

Easy

Created by

H Steph

Used 6+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When organizing an event, you are offering services (intangible) and goods (tangible) components.

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

(1) Which of the following is NOT part of the marketing process ?

Establish the features of the product
Plan to meet audience needs
Analyze consumer decision-making process
Conduct financial audits

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Alignment between the product benefits and the needs of the audience is necessary to guide the event's design and the promotional effort.

True
False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Not all departments are involved with customer care, only the ones facing the guests.

True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Audiences can have the same needs but the priorities of each one can differ.

True
False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a consumer profile:

Innovators
Followers
Influencers
Purchasers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

(1) Which of the following is NOT a stage of the AIDA model in marketing promotion?

Inquiry
Interest
Desire
Action

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