Topic 5 - Marketing in Events

When organizing an event, you are offering services (intangible) and goods (tangible) components.

• True
• False

(1) Which of the following is NOT part of the marketing process ?

• Establish the features of the product
• Plan to meet audience needs
• Analyze consumer decision-making process
• Conduct financial audits

Alignment between the product benefits and the needs of the audience is necessary to guide the event's design and the promotional effort.

• True
• False

Not all departments are involved with customer care, only the ones facing the guests.

• True
• False

Audiences can have the same needs but the priorities of each one can differ.

• True
• False

Which of the following is NOT a consumer profile:

• Innovators
• Followers
• Influencers
• Purchasers

(1) Which of the following is NOT a stage of the AIDA model in marketing promotion?

• Inquiry
• Interest
• Desire
• Action

Evaluation of efforts needs to be planned before the event, the objectives generally guiding the evaluation process.

• True
• False

Public relations is managing the event’s image in the mind of the audience and the public.

• True

• False

Personal interviews is considered an evaluating tool in events.

• True

• False