U.S Gov. Chp.12

What was significant about the 1960 presidential debates?

• A. They were the first presidential debates held in front of a live audience.

  
  

• B. They were the first presidential debates broadcast on television.

  
  

• C. They allowed voters to vote live during the debate.

  
  

• D. They included candidates from both major and minor parties.

 According to the passage, why did Kennedy appear to perform better in the televised debate?

• A. His answers were more knowledgeable.

  
  

• B. He had more political experience than Nixon.

  
  

• C. His appearance was more polished and fit.

  
  

• D. He spoke more eloquently than Nixon.

  
  

How did the 1960 televised debate affect voter perceptions?

• A. It showed that policies mattered more than appearance.

  
  

• B. It demonstrated that visual impressions could outweigh content.

  
  

• C. It made radio listeners favor Kennedy over Nixon.

  
  

• D. It eliminated the need for future televised debates.

  
  

What was the campaign slogan of Nixon and Lodge in the 1960 election?

• A. “A Time for Greatness.”

  
  

• B. “They understand what peace demands.”

  
  

• C. “Forward Together.”

  
  

• D. “Peace through Strength.”

  
  

What is a “stump speech” as described in the passage?

• A. A short, tailored speech for undecided voters.

  
  

• B. A speech given by candidates during debates.

  
  

• C. A standard speech that candidates use throughout their campaigns.

  
  

• D. A negative speech attacking an opponent’s platform.

  
  

What is the role of the campaign manager in an election campaign?

• A. Raising funds for the campaign.

  
  

• B. Writing the candidate’s speeches.

  
  

• C. Supervising the campaign and coordinating staff efforts.

  
  

• D. Conducting polls and gathering voter data.

  
  

Why do candidates use focus groups during a campaign?

• A. To conduct scientific polling.

  
  

• B. To test the effectiveness of their advertisements.

  
  

• C. To identify the issues most important to specific groups of voters.

  
  

• D. To recruit volunteers for their campaigns.

  
  

What criticism is often directed at modern campaign strategies?

• A. They rely too heavily on social media.

  
  

• B. They prioritize fundraising over policy.

  
  

• C. They focus on “packaging” candidates to fit voter preferences.

• D. They ignore the importance of debates.

  
  

What is the primary purpose of Political Action Committees?

• A. to regulate election campaigns.

• B. To provide funding for political candidates.

• C. To oversee voter registration

• D. To monitor election polling stations.

Which entity is responsible for regulating campaign finance in the United States?

• A. Federal Election Commission (FEC)

• B. Department of justice

• C. Internal Revenue Service (IRS)

• D. Supreme Court