business management

research done with no specific product in mind is called applied product research

• true

• false

pricing strategy most often used when a company carries a product or service that is considered seasonal or trendy

• price based on consumer demand

• price to meet competition

• price to sell more products

promotion is the amount of money a customer is willing to give in exchange for a product

• true

• false

store arranges the items in a series of displays to propel a customer through the asiles

• pacing

• decompression zone

• race track strategy

the first 10-15 feet inside a store where customers adjust to their surroundings and make decisions about whether the store matches the image

• pacing zone

• invariant right

• decompression zone

receiving an order, picking the items from inventory, packing, shipping, and delivering the order to the consumer

• order fulfillment

• warehouse

• distribution center

a company needs to adjust the marketing mix to meet the needs of the target customer

• true

• false

advertising tactic that incorporates kindness and charity to build a positive corporate image

• good will tactic

• endorsement tactic

• knowledge tactic

the management that requires monitoring the quantities of materials and supplies needed for production and the amount of finished products required to meet customer orders

• inventory management

• central distribution

• warehouse distrabution

a distribution center is used to store products until they are needed, usually longer periods

• true

• false