W Brand Refresher

Which of the following is the best example of the target guest of W Hotels , the Connector?

• A logistics consultant who enjoys bringing like-minded people together where they can get to know each other on a variety of levels.

• A graphic designer who prefers to work from home and in a quiet environment.

• A highly motivated entrepreneur who travels a lot and spends their time in the fitness center and working in their room when they need to get things done.

The brand promise of W Hotels, “Ignite Curiosity. Expand Worlds.” focuses on creating a space where guests can experience life. Which of the following does not bring the brand promise to life?

• A quiet, peaceful Living Room with guests passing through to check in or go to their guest rooms.

• An engaging and inviting Living Room and Bar where guests gather to create connections all around.

• A new place to stay the night while away from home and an opportunity to explore new places.

In the scenario below, which of the brand values could be enlivened for the guest?

Mr. Boleyn just returned from his neighborhood walk with a bag from a local artisan boutique. 

• Originality

• Curiosity

• Momentum

• Daring

Which brand value did the Talent bring to life in the following scenario?

A stylist is styling a guest’s room when they notice a dress shirt hanging with a couple different ties hanging with it. The stylist chooses their favorite tie, ties it, and leaves a note that says, “I love this tie with the shirt.” 

• Originality

• Curiosity

• Momentum

• Daring

W Passion points, Stance, Scene, Sound, Taste, and Body, are the foundations of what part of the
W brand?     

• Brand Values

• Personality

• W Experience

• Mission

Which of the following four words describe the W Personality?

• Playful, Trendy, Passionate, Exclusive

• Playful, Passionate, Audacious, Polished

• Polished, Audacious, Intimidating, Exclusive

Which four elements from the options below make up the W Experience?

• Hangouts, B&F, Connected, Design

• Brand Culture, Connected, Hangouts, Design

• Brand Culture, Design, B&F, Programming & Entertainment