Marketing & Advertising Assessment 1

Front

Which TWO brands listed are DIRECT competitors: Amazon & Walmart, Lowes & Home Depot, Wayfair & Sam's, Amazon & Home Depot?

Back

Lowes & Home Depot

Front

Which of the following definition describes collecting data about a brand and the markets: Target Market, Market Research, Segmentation, Branding?

Back

Market Research

Front

If you decide to buy a shirt, but you can't find your SIZE, which part of the 4P's has failed?

Back

Product

Front

A Target Market is a the specific group of people that a brand focuses on when promoting.

Back

True

Front

Effective advertising uses various types of persuasion

Back

True

Front

The Marketing Mix includes which 4 components? Options: Product, Price, Place, Promotion, Place, Pattern, Promotion, Pizazz, Point of View, Place, Pattern, Premium, Promotion, Pattern, Premium, Product

Back

Product, Price, Place, Promotion

Front

The last step of product development is

Back

evaluate customer acceptance

Front

Advertising is part of the marketing function called

Back

promotion

Front

What is a slogan?

Back

A short phrase to help people remember a brand or product.

Front

"Melts in your mouth, not in your hand". Which company uses this slogan?

Back

M&Ms