Rhetoric

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What is rhetoric?

Back

The art of persuasion.

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What are the three rhetorical appeals?

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Ethos, Logos, Pathos.

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What does Pathos refer to in rhetoric?

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An emotional argument.

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What does Ethos refer to in rhetoric?

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An argument based on credibility or character.

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What does Logos refer to in rhetoric?

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A logical argument.

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Which rhetorical appeal uses an expert or a celebrity?

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Ethos.

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What is an example of Pathos?

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A story that evokes sympathy or emotional response.

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What is an example of Ethos?

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A doctor giving health advice.

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What is an example of Logos?

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Using statistics to support an argument.

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How can Pathos be used in advertising?

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By appealing to the audience's emotions to persuade them to buy a product.