Learning Objectives Quiz

Which of the following is a key component of the learning objectives?

• List the key components of a Marketing Plan.

• Write a novel.

• Build a computer.

• Design a car.

What is the main purpose of a Marketing Plan?

• To direct and coordinate all marketing efforts within a firm.

• To create advertisements.

• To hire new employees.

• To design a company logo.

At what levels does a Marketing Plan usually operate?

• Strategic and tactical.

• Financial and operational.

• Creative and analytical.

• Local and global.

What is NOT necessary for a Marketing Plan to be effective?

• Being long and expensive.

• Being carefully researched.

• Being thoughtfully considered.

• Being evaluated.

What should a Marketing Plan include regarding targets?

• Set clear, realistic, and measurable targets

• Set impossible targets

• Set targets without deadlines

• Set targets only for the next year

What is one thing a Marketing Plan should specify?

• Accountability and measures for all activities

• The color of the office walls

• The type of coffee in the break room

• The number of vacation days

What should a Marketing Plan provide for all marketing activities?

• A budget

• A new office

• A team of designers

• A list of competitors

What is the first step in the planning process for creating a marketing plan?

• Implementing

• Gaining Feedback and Control

• Planning

• Measuring Results

Which of the following is NOT a part of the planning step in the marketing process?

• Define your corporate mission

• Establish business units

• Monitor results

• Assess growth opportunities

What is involved in gaining feedback and control in the marketing process?

• Defining corporate mission

• Measuring results

• Establishing business units

• Assigning resources