CSR in Marketing_Quiz_Session7

Is a distribution channel a group of firms that make products available from manufacturer to consumer?

• Yes

• No

Is a selective distribution strategy aimed at covering the largest possible market?

• Yes

• No

Do "True Blue Greens" consistently prioritize sustainability in their decisions?

• Yes

• No

Are "Greenback Greens" unwilling to pay extra for sustainable products?

• Yes

• No

Are "Basic Browns" the least likely to adopt sustainable practices?

• Yes

• No

Does the "Win-Win" purchase type involve high confidence and low compromise?

• Yes

• No

Are "Why Bother?" purchases characterized by low confidence and high compromise?

• Yes

• No

Does the belief-behavior gap suggest that beliefs about sustainability always lead to sustainable actions?

• Yes

• No

Does perceived inefficacy contribute to the belief-behavior gap?

• Yes

• No

Can financial constraints prevent consumers from acting on sustainable beliefs?

• Yes

• No