F&B MANAGEMENT CHAPTER 4

What is the primary objective of catering sales and marketing?

• To manage staff effectively

• To promote the catering business and generate bookings

• To design the menu

• To control food costs

What is a key component of the marketing cycle in catering services?

• Employee training

• Creating customer loyalty

• Setting menu prices

• Managing operational costs

Which of the following is a part of the 'Marketing Mix' for catering businesses?

• Employee uniforms

• Quality and quantity of services offered

• Supplier negotiations

• Office rent

What is the role of customer satisfaction measurement in catering marketing?

• To evaluate employee performance

• To determine future menu items

• To ensure repeat business and referrals

• To reduce marketing costs

What is 'maximizing catering revenue management'?

• Offering discounts to customers

• Increasing menu prices without considering competition

• Managing prices, packages, and bookings to optimize revenue

• Reducing the number of services offered

Which factor is NOT typically included in the marketing mix for catering services?

• Product (menu and services)

• Price

• Personal relationships with suppliers

• Promotion and distribution channels

What is the importance of packaging catering services?

• To simplify the menu design

• To make the catering business more profitable and appealing to clients

• To reduce food waste

• To lower the cost of services

How does social media marketing benefit catering services?

• It replaces traditional marketing methods entirely

• It allows catering businesses to engage with customers and promote services easily

• It limits the type of customers reached

• It increases operational costs

Which of the following is NOT a strategy for promoting catering services?

• Special promotions for new customers

• Offering a limited menu for events

• Word-of-mouth and customer referrals

• Using targeted advertising to reach specific demographics

What is the significance of 'branding' in catering business marketing?

• To ensure all employees have the same uniform

• To create a recognizable identity that attracts customers

• To limit the number of customers a business serves

• To avoid customer feedback