Rolex

Performance

•  Exclusively watches, Expensive, Precise, Innovative, Premium materials: gold/platinum, Crown logo ,Exceptional customer service

• Successful, Luxury, Classic, Prestige, Rugged, Durable, Status symbol

• Elite luxury image, through sports and cultural ambassadors., Status symbol. Classic heritage.

• Most commonly recalled, luxury watch in the world; more depth than breadth.

Performance

• Hand-crafted timepieces

  made from premium

  materials. Perpetual

  self-winding technology.

  Official crown logo.

  Exceptional customer

  service. Holds value well.

• Successful, Luxury, Classic, Prestige, Rugged, Durable, Status symbol

• Elite luxury image, through sports and cultural ambassadors., Status symbol. Classic heritage.

• Most commonly recalled, luxury watch in the world; more depth than breadth.

Judgements

• Hand-crafted timepieces

  made from premium

  materials. Perpetual

  self-winding technology.

  Official crown logo.

  Exceptional customer

  service. Holds value well.

• The best watches in the

  world. Maximum quality,

  innovation, and design.

• Elite luxury image, through sports and cultural ambassadors., Status symbol. Classic heritage.

• Most commonly recalled, luxury watch in the world; more depth than breadth.

Salience

• Hand-crafted timepieces

  made from premium

  materials. Perpetual

  self-winding technology.

  Official crown logo.

  Exceptional customer

  service. Holds value well.

• The best watches in the

  world. Maximum quality,

  innovation, and design.

• Elite luxury image, through sports and cultural ambassadors., Status symbol. Classic heritage.

• Most commonly recalled, luxury watch in the world; more depth than breadth.

Imagery

• Hand-crafted timepieces

  made from premium

  materials. Perpetual

  self-winding technology.

  Official crown logo.

  Exceptional customer

  service. Holds value well.

• The best watches in the

  world. Maximum quality,

  innovation, and design.

• Elite luxury image, through sports and cultural ambassadors., Status symbol. Classic heritage.

• Most commonly recalled, luxury watch in the world; more depth than breadth.

Resonance

• Hand-crafted timepieces

  made from premium

  materials. Perpetual

  self-winding technology.

  Official crown logo.

  Exceptional customer

  service. Holds value well.

• The best watches in the

  world. Maximum quality,

  innovation, and design.

• Extremely loyal

  consumers. High

  repeat-purchase rate.

  Much affiliation and

  attachment.

  Part of elite society.

• Most commonly recalled, luxury watch in the world; more depth than breadth.

 Swiss watchmaker, Durable, Fine materials, Quality craftsmanship, Accurate, Attractive

• POP

• POD

Innovative products, Unique appearance, Big face; wide wrist band, Iconic crown logo, Exclusive, prestigious imagery, Rich history and heritage, Enduring premium value

• POP

• POD