Promotional Mix Quiz

Promotional Mix Quiz

9th Grade

26 Qs

quiz-placeholder

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Promotional Mix Quiz

Promotional Mix Quiz

Assessment

Quiz

Life Skills

9th Grade

Practice Problem

Hard

Created by

Stacy Shiffner

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26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT part of the promotional mix?

Advertising

Personal selling

Inventory management

Sales promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of advertising in the promotional mix?

To improve customer service

To inform, persuade, or remind consumers about products or services

To build employee morale

To manage company finances

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which promotional tool is focused on direct interaction with customers to sell products?

Advertising

Personal selling

Public relations

Sales promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of public relations in the promotional mix?

Offering discounts on products

Running a TV ad

Sponsoring a charity event

Sending out a direct-mail coupon

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of sales promotion?

To build brand loyalty over time

To provide short-term incentives to encourage purchases

To create long-term customer relationships

To develop new products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a trade promotion?

A coupon offered to consumers

A 'buy one, get one free' offer for customers

A discount given to retailers for purchasing in bulk

A public relations campaign on social media

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does direct marketing play in the promotional mix?

It promotes a product using mass media

It establishes personal relationships with consumers through direct communication

It focuses on the distribution of free samples

It only promotes products to wholesalers

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