Promotional Mix Quiz

Which of the following is NOT part of the promotional mix?

• Advertising

• Personal selling

• Inventory management

• Sales promotion

What is the primary goal of advertising in the promotional mix?

• To improve customer service

• To inform, persuade, or remind consumers about products or services

• To build employee morale

• To manage company finances

Which promotional tool is focused on direct interaction with customers to sell products?

• Advertising

• Personal selling

• Public relations

• Sales promotion

Which of the following is an example of public relations in the promotional mix?

• Offering discounts on products

• Running a TV ad

• Sponsoring a charity event

• Sending out a direct-mail coupon

What is the main purpose of sales promotion?

• To build brand loyalty over time

• To provide short-term incentives to encourage purchases

• To create long-term customer relationships

• To develop new products

Which of the following is an example of a trade promotion?

• A coupon offered to consumers

• A 'buy one, get one free' offer for customers

• A discount given to retailers for purchasing in bulk

• A public relations campaign on social media

What role does direct marketing play in the promotional mix?

• It promotes a product using mass media

• It establishes personal relationships with consumers through direct communication

• It focuses on the distribution of free samples

• It only promotes products to wholesalers

Which promotional tool is most effective for creating immediate sales increases?

• Personal selling

• Advertising

• Public relations

• Sales promotion

Which is the most cost-effective form of advertising for a small business?

• Television ads

• Online and social media advertising

• Print ads in national magazines

• Radio ads

Which type of sales promotion is designed to encourage customers to buy a product now, rather than later?

• Loyalty programs

• Coupons

• Point-of-purchase displays

• Rebates