Marketing Mix Quiz

The single most important element of marketing mix is...

• Price

• Product

• Place

• Promotion

• All equally important

Managing inventory and storing goods is what part of the marketing mix?

• Product

• Price

• Place

• Promotion

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

• Presentation

• Product

• Place

• Promotion

Which P represents features such as sizes and colors?

• Product

• Place

• Price

• Promotion

A good that lasts 3 or more years when used on a regular basis: such as a car is.

• Durable good

• Nondurable good

• Consumer good

• Capital good

Word-of-mouth publicity can give a business good or bad publicity.

• True

• False

Why is great customer service important?

• The customer is happy

• You experience less grief from the customer

• Stress levels are down

• All of them

Which of the following target market segments is based on the customer's attitude toward, use of or response to a product?

• Demographics

• Techographics

• Behavior

• Geographics

Piece of Heaven, a fictional bakery chain, strategically offers quick and healthy breakfast options which appeal to active millennials who prefer a grab-and-go breakfast option. This is an example of which of the following marketing concepts?

• Market identification

• Market segmentation

• Mass marketing

• Supply and demand

The core customer group most likely to engage with and benefit from the product or service is known as which of the following?`

• Core income group

• Primary target market

• Secondary target market

• Customer favorites