50 - 100

Which of the following does NOT belong to the legal-political environment?

• Subordinate legislation

• Government policy system

• Government operating mechanisms

• Population size and growth rate

Which environment often influences consumer behavior norms?

• Economic

• Demographic

• Cultural-social

• Legal

Honda is what kind of competitor to SYM in the motorcycle market?

• Potential competitor

• Current competitor

• Substitute product competitor

• Product competitor

Independent businesses supporting companies in various stages are called:

• Marketing intermediaries

• Distribution intermediaries

• Suppliers

• Direct publics

A market with many suppliers and somewhat differentiated products is called:

• Perfect competition

• Monopolistic competition

• Oligopoly

• Both perfect competition and monopoly

Which of the following is NOT a supplier for a company?

• Supplying customers

• Supplying raw materials

• Supplying machinery and equipment

• Supplying capital and human resources

A company’s internal environment consists of:

• Functional departments within the company

• Corporate culture

• Organizational structure within the company

• Many factors, including those above

Among direct publics, businesses should be wary of which reaction?

• Investigative publics

• Positive publics

• Reactive publics

• Both investigative and reactive publics

Which statement is INCORRECT?

• The macro environment influences the micro environment and impacts marketing activities

• The micro environment directly relates to marketing activities

• The international environment influences the marketing environment

• There’s no difference between the impact levels of the macro and micro environment

Fill in the blank: 'The consumer market includes... who buy products for personal or family consumption.'

• Individuals

• Households

• Organizations

• Both a and b