Final Exam Review P6

Marketing and advertising are the same thing.

• True
• False

______________ occurs when the business and the customer both give and receive something of value.

• Satisfaction
• An exchange relationship
• Creation
• Maintenance

Sports and entertainment marketing is a small and fairly new industry.

• True
• False

The primary focus of marketing should be

• satisfying customer needs.
• making money.
• product research and development.
• creating memorable advertisements.

The marketing mix describes how a business blends the four marketing elements.

• True
• False

___________________ involves the locations and methods used to make products available to customers.

• Promotion
• Pricing
• Marketing-information management
• Distribution

A television advertisement that airs during the Super Bowl is a type of promotion.

• True
• False

The process of establishing and communicating to customers the value or cost of goods and services is called

• pricing
• market planning
• selling
• financing

A ballpark asks customers to rate the quality of the food at the concession stands in order to determine which menu items can be improved. This is an example of marketing-information management.

• True
• False

Which of the following is NOT a demographic characteristic?

• hair color
• gender
• age
• income