Brand Identity Quiz

Which of the following is NOT a visual tie included in branding?

• Colors

• Typography

• Financial reports

• Graphics

What is one of the elements that can make a company recognizable?

• Employee uniforms

• Logo

• Office location

• Product pricing

What role does color play in branding?

• It determines the company's market value

• It is a visual tie that helps in brand recognition

• It affects the company's financial performance

• It is used for internal communication

What is the primary purpose of brand identity?

• To increase sales

• To make a company recognizable to others

• To improve customer service

• To expand market reach

Which of the following is a visual tie in branding?

• Market trends

• Typography

• Customer demographics

• Sales figures

What is included in branding to create visual ties?

• Financial statements

• Colors, typography, graphics, and logo

• Customer surveys

• Product specifications

According to the American Institute of Graphic Arts (AIGA), what is graphic design?

• A) The art of coding websites

• B) The practice of financial planning

• C) The art and practice of planning and projecting ideas and experiences with visual and textual content

• D) The study of consumer behavior

When did McDonald's start?

• 1940

• 1950

• 1960

• 1970

In what year did the golden arches first appear?

• 1940

• 1950

• 1960

• 1970

When did the more standard version of the golden arches appear?

• 1958

• 1968

• 1978

• 1988