Day 17 Quiz

__________ refers to elements that interfere with reception of the message.

• Static

• Noise

• Selection

• Retention

A communication model that focuses exclusively on the flow of information from the sport organization to its publics is an example of the __________ model of public relations.

• one-way

• two-way

• three-way

• four-way

Community relations professionals are frequently responsible for creating, organizing, and executing __________ initiatives.

• charitable

• public

• human

• media

One of the most sensitive ethical issues that media relations professionals must deal with is

• privacy

• personality

• protests

• principles

Reporters who cover the news and write articles for a newspaper or magazine are members of the __________ media.

• broadcast

• electronic

• virtual

• print

Sport __________ professionals are responsible for creating, organizing, and executing charitable initiatives and other programs that involve the sport entity in community enhancement.

• community relations

• media relations

• public relations

• legal relations

The process by which people in sport, in a sport setting, or through a sport endeavor share symbols as they create meaning through interaction is called

• sport texting

• sport collaboration

• sport agenda setting

• sport communication

Which communication theory states that mass media affect large numbers of people when the people who receive a message through the media share that message with others?

• uses and gratification

• agenda setting

• innovation

• diffusion of information

Which of these sport communication models is a two-way model meant to foster mutual understanding?

• asymmetrical

• symmetrical

• press agentry/publicity

• public information

Which of these terms means "assigning meaning to the communicated message"?

• message

• channel

• encoding and decoding

• noise