Quiz về Marketing

What is advertising hype?

• A massive interest in a brand or excessive expectation regarding a future launch, created as a result of a campaign.

• A method of paying for something in which the buyer pays part of the cost immediately.

• The degree to which people are familiar with a brand.

• The process of using an existing brand name for new products.

What does after-sales service refer to?

• The help and information provided to customers after they have bought a product.

• The degree to which people are familiar with a brand.

• The habit of always buying products from a particular brand.

• The name given to a product by the company.

What is brand awareness?

• The degree to which people are familiar with or prefer a particular brand.

• The features and ideas that customers connect with a product.

• The process of using an existing brand name for new products.

• The possibility of paying for a product over an extended period.

What does brand image refer to?

• Features and ideas that customers connect in their minds with a product.

• The habit of always buying products from a particular brand.

• The name given to a product by the company.

• The addition of new products to a product range.

What is brand loyalty?

• The habit of always buying products from a particular brand.

• The process of using an existing brand name for new products.

• The addition of a product with different features to an existing range.

• The sales of a company expressed as a percentage.

What is a brand name?

• The name given to a particular product by the company.

• The addition of new products to a product range.

• The degree to which people are familiar with a brand.

• The activity of keeping good relationships with the public.

What does brand stretching mean?

• The process of using an existing brand name for new products.

• The addition of a product with different features to an existing range.

• The sales of a company expressed as a percentage.

• The activity of speaking to people to persuade them to buy something.

What is a brand-switcher?

• A customer who buys various competing products.

• The addition of new products to a product range.

• The degree to which people are familiar with a brand.

• The process of introducing a new product for sale.

What is a channel of distribution?

• One of the methods used for selling a company's products.

• The possibility of paying for a product over an extended period.

• The addition of a product with different features to an existing range.

• The activity of keeping good relationships with the public.

What is a component?

• One of several parts of which something is made.

• The degree to which people are familiar with a brand.

• The process of using an existing brand name for new products.

• The addition of new products to a product range.