What is the focus of basic marketing concepts in the hospitality industry?

• Increasing product variety

• Creating value through customer satisfaction, service quality, and loyalty

• Reducing operational costs

• Expanding global reach

Which of the following is NOT one of the seven key marketing functions?

• Selling

• Marketing Information Management

• Product Design

• Distribution

What does service marketing focus on in the hospitality industry?

• Selling tangible products

• Emphasizing customer experiences and satisfaction

• Reducing service costs

• Increasing physical store locations

How does travel and tourism impact the U.S. economy?

• It decreases cultural exchange

• It is a minor contributor to GDP

• It contributes to job creation and cultural exchange

• It reduces international trade

What are some advertising strategies used in the hospitality industry?

• Digital marketing, social media, influencer partnerships, and traditional media

• Door-to-door sales, cold calling, and print flyers

• Direct mail, telemarketing, and newspaper ads

• Radio ads, billboards, and TV commercials

How do public relations and publicity relate to the hospitality industry?

• By reducing costs and increasing profits

• By building positive brand image through media relations and managing public perception

• By hiring more staff and expanding facilities

• By focusing on product development and innovation

What is the role of demographics in hospitality management?

• Tailoring services based on customer age, income, preferences, and other characteristics

• Increasing the number of hotel rooms available

• Reducing the cost of services offered

• Expanding the geographical reach of the business

What does market segmentation involve in the hospitality industry?

• Dividing the market into segments and customizing offerings

• Increasing the number of available services

• Reducing prices to attract more customers

• Expanding the business to new locations

What is included in the product/service mix for hospitality businesses?

• Combining room types, amenities, and services to meet diverse customer needs

• Offering only luxury suites and high-end services

• Providing basic accommodations with no additional services

• Focusing solely on food and beverage offerings

What are some marketing strategies for the hospitality industry?

• Focus on branding, loyalty programs, and targeting specific market segments

• Reducing prices and offering discounts

• Expanding the number of locations

• Increasing the number of employees